"Transmedia: Branding's Next New Thing?"
Grant McCracken, one of C3's distinguished advisors, has posted a detailed and thought-provoking three-part analysis exploring the possibilities for applying transmedia strategies to corporate branding. Take a look, and you'll see why we're all so proud to be working with him!
Whenever he can spare some time from working on his own blog, we look forward to having Grant throwing into the ongoing discussions here on the C3 Weblog.
