The Futures of Entertainment is an annual event which explores the current state and future of media properties, brands, and audiences and the way these groups interact and intersect with one another. By combining a mix of leading media studies scholars and cutting-edge media and marketing practitioners from a diverse range of locations and sectors–in conjunction with fans, activists, journalists, analysts, and other voices–in lengthy discussion, this two-day conference explores how the media industries are evolving, how storytelling is changing and the shifting dynamics in how people relate to media properties and brands.
In addition to this cornerstone event, the core researchers and practitioners that comprise the Futures of Entertainment community collaborate throughout the year and provide a steady stream of individual and collaborative work aimed at addressing many of the issues tackled at the conference. The Futures of Entertainment website provides a home for updates on the research and publications of FoE Fellows, the Futures of Entertainment conference, and its sister event, Transmedia Hollywood, which is a collaboration between the University of Southern California and the University of California-Los Angeles.