Media convergence has made the complex intertwining of multi-platform media properties more and more common-place, yet the creation of storyworlds that extend beyond a single text is not a recent development. With a history that includes sequels, spin-offs, and licensed products, what is the future for the media franchise? Is there a material difference between creating media franchises or transmedia properties? What is the role of television programs or films in anchoring wider narrative franchises, especially when they extend beyond media and into the “real world”? What is the significance of the creative individuals who contribute to franchises, including creatives, professionals, and fans?
Panelists include: Gregg Hale (Producer Seventh Moon and The Blair Witch Project); Lance Weiler (Director Head Trauma and The Last Broadcast); Sharon Ross – Columbia College Chicago Beyond the Box: Television and the Internet (Wiley-Blackwell); Tom Boland (Director of Interactive Marketing, World Wrestling Entertainment); Tom Casiello (Daytime Emmy Award-Winning former writer of As the World Turns, One Life to Live, Days of Our Lives, The Young and the Restless).
Moderator: Ivan Askwith, Senior Strategist, Big Spaceship
Image by Windell H. Oskay, (www.evilmadscientist.com) via Flickr / CC BY 2.0
hello, i dont know much about FOE but i did see a t shirt in the movie "Taxi" and was told it was promoting your program. I would love to have one. If theres any chance of buying one id be happy to. Please keep me updated. Thank you for you time!