Troma Entertainment: Long Tail benefits for small-time companies?
All of our talk about convergence and major transmedia crossover can sometimes overshadow the fact that there are still plenty of small-time players out there content with a smaller piece of the pie, that may not have the resources of a major conglomerate to tell their stories but also have less to lose in being experimental.
Case in point: Troma Entertainment. In this month's edition of Look Magazine from Entertainment Weekly, Dalton Ross enters the world of B-movie house Troma, the company headed by Yale graduate Lloyd Kaufman that has released classics like The Toxic Avenger and has inspired filmmakers such as the creators of South Park and horror film Cabin Fever.
The piece is well worth a read and serves as a reminder of those companies who could benefit not from the big-business potential of The Long Tail and transmedia storytelling but from the alternative distribution methods such new theories of media distribution and storytelling allow that could benefit these smaller players.
What do you think these potential shifts in media distribution models could have for B-horror producers like Troma?