Futures of Entertainment C3 CMS MIT
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Futures of Entertainment 3008 - Nov. 21 & 22, Cambridge, MA


This year's futures of entertainment conference was a great success. We enjoyed two solid days of discussion, with clever panelists and a really engaged audience. If you missed the event, we'll be posting podcasts of the sessions shortly. In the meantime, you can check out the C3 team's live-blogging of the event here.

Futures of Entertainment 3

Convergence culture has moved swiftly from buzzword to industry logic. The creation of transmedia storyworlds, understanding how to appeal to migratory audiences, and the production of digital extensions for traditional materials are becoming the bread and butter of working in the media. Futures of Entertainment 3 once again brings together key industry leaders who are shaping these new directions in our culture and academic scholars immersed in the investigation the social, cultural, political, economic, and technological implications of these changes in our media landscape.

This year's conference will work to bring together the themes from last year - media spreadability, audiences and value, social media, distribution - with the Consortium's new projects as we move towards an increasingly global understanding of media convergence and content flows. Topics for this year's panels include global distribution systems and the challenges of moving content across borders, transmedia, franchising, digital extensions and world building, comics, convergence and commerce, social media and spreadability, as well as renewed discussion about how and why to measure audience value.

Confirmed speakers for this year's conference include:

  • Kim Moses - Executive Producer The Ghost Whisperer
  • John Caldwell - UCLA, Production Culture (Duke University Press)
  • Henry Jenkins - MIT, Convergence Culture: Where Old and New Media Collide (NYU Press)
  • Yochai Benkler - Harvard Law School, The Wealth of Networks: How Social Production Transforms Markets and Freedom (Yale University Press)
  • Rishi Dean - Vice President Product Strategy, Visible Measures
  • Anne White - VP Programming & Creative, PRN by Thomson
  • Anita Elberse - Assistant Professor of Business Administration in the Marketing unit at Harvard Business School
  • Sabrina Calouri - Director, Marketing and Promotions of HBO online
  • Renée Ann Richardson - Harvard Business School
  • Alex McDowell - Production Designer, Watchmen
  • Kevin Slavin - Area/Code
  • Grant McCracken - Transformations: Identity Construction in Contemporary Culture (Indiana University Press)
  • Robert Ferrari - Vice President of Business Development, Turbine Inc.
  • Amanda Lotz - University of Michigan, The Television Will be Revolutionized (NYU Press)
  • Gail De Kosnik - UC Berkeley, The Survival of Soap Opera: Strategies for a Digital Age (With Sam Ford and C. Lee Harrington)
  • Joe Marchese - socialvibe.com
  • Amber Case - Cyborg Anthropologist and Social Media Consultant, Hazelnut Consulting
  • Maurício Mota - Director of Strategy and Business Development, New Content (Brazil)
  • Alisa Perren - Georgia State University, The Media Industry Studies Book (Blackwell Publishing)
  • Sharon Ross - Columbia College Chicago Beyond the Box: Television and the Internet (Wiley-Blackwell)
  • Nancy Baym - University of Kansas, Personal Connections in a Digital Age (Polity Press)
  • Alice Marwick - New York University
  • Vu Nguyen - VP of Business Development, crunchyroll.com
  • Lance Weiler - Director Head Trauma and The Last Broadcast
  • Gregg Hale - Producer Seventh Moon and The Blair Witch Project
  • Tom Boland - Director of Interactive Marketing, World Wrestling Entertainment
  • Tom Casiello - Daytime Emmy Award-Winning former writer of As the World Turns, One Life to Live, Days of Our Lives, The Young and the Restless
  • Peter Kim - Dachis Corporation
  • Kyle Ford - Director of Product Marketing, Ning
  • Rhonda K. Lowry - Vice President, Social Media Technologies, Office of the CTO, Turner Broadcasting

More speakers to be confirmed soon

Details about the 2007 conference are available from the 2007 Conference Website. Video and audio podcasts are also available.

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